Sharpen the concept before fieldwork.

Spend fieldwork on the questions that survived rehearsal

Early concept materials often hide assumptions from the team that wrote them. AnthroSim gives a synthetic audience the same brief, price, and comparison material you plan to show participants. The moderated transcript makes points of confusion visible before recruitment begins.

Example: home-energy subscription concept

A researcher adds a one-page concept for a $29 monthly home-energy service, the proposed pricing language, and a draft focus-group guide. The audience is assembled from supported U.S. groups relevant to the intended fieldwork.

During the run, participants can request passages from the concept packet. The researcher reviews which costs required clarification, what people assumed was included, and which moderator questions produced useful disagreement. The next version of the human discussion guide targets those gaps.

What you receive

• A transcript of the orchestrated room
• The exact text retrieved from project sources, with its provenance
• A support, oppose, or neutral final ballot with rationale and confidence
• A JSON export of the saved run

One run is one synthetic room. AnthroSim does not produce an automatically representative market estimate or demographic outcome analysis. Validate concept demand, pricing, and subgroup differences with appropriate human samples.

See how audiences are constructed →