For Market Research

Qualitative depth. Quantitative scale.

Run focus groups, panel discussions, and concept tests across demographically precise segments — without the recruitment timeline or cost of traditional panels.

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The cost and speed problem in qualitative research

Traditional focus group recruitment takes weeks. Panel providers charge premium rates for demographic precision. And the insights you need for a Tuesday pitch are locked behind a six-week fieldwork timeline.

The Problem

Recruiting a 12-person focus group across four demographic segments for a concept test costs $15–40k and takes 4–8 weeks, before a single question is asked.

AnthroSim Solution

Generate targeted panels in minutes at zero marginal cost. Run concept tests, brand perception studies, or messaging evaluations same-day.

The Problem

Qualitative insights from focus groups don't scale. Quantitative surveys lose nuance. The tension between depth and breadth constrains research design.

AnthroSim Solution

AnthroSim gives you the depth of a moderated focus group (reasoning, debate, qualification) at the scale of a survey sample — with structured JSON output for quantitative analysis.

The Problem

Iterating on research instruments (discussion guides, stimuli, messaging variants) requires re-fielding expensive studies. First-round data is often spent on instrument calibration.

AnthroSim Solution

Run unlimited instrument iterations in hours. Arrive at fielding-ready instruments with confidence — or replace traditional fielding entirely for speed-sensitive decisions.

Example scenario: Product concept test

Step 1 — Generate profiles: 30 participants · Guidance: “millennial homeowners in suburban markets, income $80–150k, family-oriented”

Step 2 — Run concept discussion: Topic: “smart home energy management subscription service at $29/month” · Duration: 60 min · Export: JSON

Output includes: full discussion transcript, vote breakdown (interested / not interested / maybe), representative statements per position — ready for synthesis or stakeholder presentation. Results are directional; treat them as qualitative depth at scale, not as statistically representative consumer data.

Request Early Access

We're onboarding a first cohort of researchers and industry teams — academic and applied researchers, market research firms, enterprise AI and product teams, and policy organizations.

Early access participants receive preferred rates and priority onboarding.